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Blue Cross and Blue Shield of Oklahoma Honored with Brand Excellence Award

Apr. 03, 2013

Company recognized for loyalty of members for the second consecutive year

Tulsa, OK — Blue Cross and Blue Shield of Oklahoma announced today that it received a Brand Excellence Award from the Blue Cross and Blue Shield Association (BCBSA) for the second year running. The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield brand image.

Blue Cross and Blue Shield of Oklahoma is receiving the recognition of Brand Excellence Award in the Member Retention category once again for having a high member retention rate over the past year. The company recently reached the milestone of 700,000 members.

"To receive such an honor two years in a row is a true testament to the hard work and consistent excellence that all of our employees provide members on a daily basis," said Ted Haynes, Blue Cross and Blue Shield of Oklahoma president. "We proudly accept this award from the BCBSA and greatly appreciate their recognition."

This marks the 18th year BCBSA has presented the Brand Excellence Awards to Blue Cross and Blue Shield companies nationwide in categories that promote the Blue Brands including attracting new customers, fostering loyalty to existing customers, and Brand innovation. Blue Cross and Blue Shield of Oklahoma has been awarded with the Brand Excellence Award nine times since 2000.

"Today, 100 million Americans trust the Blue Cross and Blue Shield Brands with providing reliable, high quality healthcare coverage to them and their families," said Scott P. Serota, BCBSA president and CEO. "We are proud to recognize those Blue Cross and Blue Shield companies that have exceeded member expectations and delivered exceptional service to the communities they serve. By constantly innovating and creating new ways to engage our members with products and services that they value, the Blues continue to grow and retain our membership."



View 2013 News Releases