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Blue Cross and Blue Shield Launches Be Covered Oklahoma Campaign to Educate Individuals about Health Insurance Enrollment Options

Jun. 06, 2013

Tulsa, OK — Blue Cross and Blue Shield of Oklahoma (BCBSOK) today announced a statewide education and outreach initiative targeting Oklahoma's uninsured residents. The Be Covered Oklahoma campaign will engage various community and civic groups to help the state's uninsured population understand how the new health care law impacts them and what steps they need to take to gain access to individual health insurance. The enrollment period for uninsured Oklahomans opens in October, with health care plans beginning in January 2014.

The Be Covered Oklahoma campaign will work with established community groups, civic organizations, schools and religious institutions to offer educational materials and guidance in both English and Spanish to help Oklahomans navigate the changes ahead.

As part of the effort, individuals and organizations can visit www.BeCoveredOklahoma.org  to sign up to receive information about the new federal health care law. This campaign is the first step in starting a conversation with Oklahomans about the new health exchange marketplace and upcoming deadlines.

"We have long been a leader in health education and improvement efforts across the state and Be Covered Oklahoma is just the latest example of how we are addressing issues related to our state's health," said Ted Haynes, president of Blue Cross and Blue Shield of Oklahoma. "It is important to us that Oklahomans understand the new law so that they can make the best decisions for themselves and their families. Be Covered Oklahoma will allow us to work with our valued community partners to provide this information to individuals as we help guide them through the changes ahead."

Individuals and organizations that are interested in this educational effort are encouraged to visit www.BeCoveredOklahoma.org  to sign up for more information.



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