Blue Cross and Blue Shield of Oklahoma Names New Director of Community Affairs
Oklahoma City, OK — Brooke Townsend has been named Blue Cross and Blue Shield of Oklahoma's (BCBSOK) director of Community Affairs. In this role, she will also serve as the executive director of the Oklahoma Caring Foundation, a 501(c)(3) organization administered as an in-kind gift by BCBSOK to improve the health of Oklahoma children through vaccinations and access to preventive health care. Townsend has assumed the position formerly held by Paula Huck, who retired on June 30 after 15 years with the company.
In her new role, Townsend will oversee BCBSOK's community investments and outreach programs, including employee volunteerism and engagement. As executive director of the Oklahoma Caring Foundation, Townsend will also oversee the administration, programs and strategic vision of the foundation.
Townsend started her professional career with the Oklahoma Caring Foundation in 2000 and has held various coordination and management positions within the organization over the past 16 years. In her most recent role as manager of Community Relations and the Oklahoma Caring Foundation, Townsend oversaw the Foundation's communications, fundraising and program operations, including the flagship Oklahoma Caring Van program. She has served as a liaison for BCBSOK Community Relations in the Oklahoma City metro, and will continue to office there in her new position.
"Under Brooke's leadership, I am excited about the future of our Community Affairs program, and remain confident that BCBSOK and the Oklahoma Caring Foundation will continue to be a shining example of community engagement and commitment in Oklahoma," said BCBSOK President Ted Haynes.
Townsend has a Bachelor's of Science degree in Human Environmental Sciences from Oklahoma State University. In addition to her professional work, Townsend also serves as chair of the Central Oklahoma Immunization Coalition, co-chair of a community investment subcommittee for the United Way of Central Oklahoma and is on the Oklahoma City advisory board of the Oklahoma Center for Community and Justice.