New SMS Onboarding Experience for Individual MAPD Members

January 18, 2023

Starting this month, BCBSOK Individual Medicare Advantage Prescription Drug Contracting (MAPD) members who opted in and provided their mobile number will receive a series of SMS text messages from BCBSOK. These educational messages will help members understand and take advantages of their plan benefits. The campaign will run for several weeks and direct members to helpful tools and resources.

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