Health and Wellness Solutions

Blue Cross and Blue Shield of Oklahoma (BCBSOK) offers several programs you can use to help your employees lead healthier lives. Contact your BCBSOK account representative for more information.

Well onTarget

The Well onTarget program is designed to give members the tools and support they need, while rewarding them for making healthy choices.

The heart of Well onTarget is the Liveon portal, which offers innovative programs and tools:

  • Self-directed Courses - Members can earn Life Points for taking online courses about nutrition, fitness, weight management, tobacco cessation and stress management.
  • Health and Wellness Content - This health library includes information and articles related to living a healthy lifestyle.

Well onTarget also features a health assessment that helps tailor the program to the member so they reach their goals, the Life Points program that allows members to earn points by participating in wellness activities and achieving goals online, and the Fitness Program that offers members unlimited access to a nationwide network of more than 8,000 independently contracted fitness centers.

Blue365® Member Discount Program

We want to help our members take care of themselves, every day of the year. That's why BCBSOK health plan members have access to Blue365, an online destination for health-focused discounts. With discounts on health-related products, along with discounts on health and fitness clubs, weight-loss programs and so much more, members can decide what choices are right for them while saving money.

Quality Improvement

Quality Improvement Programs* at Blue Cross and Blue Shield of Oklahoma measure, monitor and seek to continually improve clinical care and service for your employees. Educational communications are an important component of the program and include reminders about immunizations, screenings and healthy lifestyle habits.

Incentives Program

Encouraging your employees to adopt or maintain healthy behaviors is often effective and meaningful. Whether your goal is focusing on chronic conditions or reinforcing healthy choices, member engagement incentives can be key to controlling your company's long-term medical expenditures. BCBSOK adds value by reducing your role in administering the program and offering integration across medical plans, wellness activities and other member programs. The Incentives Program also offers members an easy-to-use experience with integrated customer service by phone or self-service support online.

Value-Based Insurance Design

By engaging employees in making smarter choices about their health, employers can help control their company's long-term medical expenses. Value-Based Insurance Design (VBID) can help remove the financial barriers to the recommended pharmacy drugs and medical services that are essential for managing an employee's chronic condition. This can help cut costs by avoiding large claims typically incurred by members who are not managing their conditions effectively. BCBSOK VBIDs target the most common chronic conditions and the high-value services for each, helping drive lower costs and better outcomes.


*Not available for all groups.