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New Members Can Join the Fitness Program and Have Enrollment Fee Waived for February 

Jan. 21, 2026

Applies to All Groups1, Individual & Family Markets

The waived enrollment promotion is only available to groups with the Fitness Program, included in the Well onTarget® program. Additionally, not all groups have Blue PointsSM. Members should check with their Benefits representative to determine Blue Points eligibility.

New, eligible members can sign up and save when they take advantage of the February waived enrollment opportunity for the Fitness program. The enrollment fee of $19 will be waived for eligible new members Feb. 1-28, 2026.2 To qualify for the waived fee, members will be asked to enter a coupon code FEB26FP at the time of checkout.3

To enroll, members can log in to Blue Access for MembersSM and under MyHealth, then Wellness, and choose Fitness Program. They have to enter the code FEB26FP during enrollment to join for free before Feb. 28. Then they can decide on the plan that best meets their needs and select the fitness location that is right for them. Or, they may also enroll by calling 888-762-BLUE (2583) Monday through Friday, between 6 a.m. and 6 p.m. MT.

Deeper Dive

The Fitness Program4 offers flexible gym options beginning at $19, convenience and access to a nationwide network of participating facilities so members can work out whether traveling, at home or at work.

  • Members can select a plan option that best suits their lifestyle based on location and facility access.
  • Once they join, they’ll have access to all locations within the purchased plan as well as locations in any of the lower-priced plan options.
  • Digital fitness benefit available at no extra cost.

The mobile app offers:

  • Real-time check-in/activity reporting
  • Explore nearby locations in the Fitness Program network
  • Easy access to membership card

Members can download the Well onTarget Fitness Program app (free of charge) from both the Apple and Android app stores and login using their BAM℠ credentials.

Members must create username and password credentials on the Well onTarget Fitness Program portal. These credentials will be used to log into the mobile app.

Other features:

  • Real-time data: Provided to the mobile app and Well onTarget portals.
  • Complementary and Alternative Medicine (CAM) discounts5 through the Whole Health Living Choices Program. Save money through a nationwide network of 40,000 health and well-being providers such as acupuncturists, massage therapists and personal trainers. Members can register at whlchoices.com .
  • Blue Points: Get 2,500 points for joining the Fitness Program. Earn additional points for weekly visits. You can redeem points for gift cards for you or your friends and family.6
  • Web resources: Go online to find fitness locations and track visits.

 

 

1 This article, or a similar version, is being shared with employer groups in the Employer News newsletter or news alert.

2 After Feb. 28, 2026, regular enrollment fees will apply to all new memberships.

3 This offer can’t be combined with any other promotional offers.

4 Individuals must be 18 years old to purchase a membership. Dependents, 16-17 years old, can join but must be accompanied to the location by a parent/guardian who is also a Fitness Program member. Check your preferred location to see their membership age policy. Underage dependents can log in and join through the primary member’s account as an “additional member.”

5 CAM program not available in Montana and Oklahoma

6 Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to their receipt of any reward.

The Fitness Program is provided by Tivity HealthTM, an independent contractor that administers the Prime Network of fitness locations. The Prime Network is made up of independently owned and operated fitness locations.

Blue Cross®, Blue Shield® and the Cross and Shield Symbols are registered service marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans

No endorsements, representations or warranties are made regarding third-party vendors and the products and services offered by them.