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24-Hour Customer Service Ending for HAS and BVA Customers

Jan. 28, 2026

Applies to All Groups that use Health Advocacy Solutions and/or Benefits Value Advisors

What’s happening: Currently, groups using the Health Advocacy Solutions (HAS) and Benefits Value Advisor (BVA) services have access to 24-hour live phone and chat customer service. We will be altering our live customer service hours for these products in 2026.

Note: The 24/7 Nurseline for HAS will continue operating as normal and is not impacted by this change.

Digital capabilities can greatly enhance the value delivered to our key stakeholders as we strive to grow our business and develop lifetime bonds with those we serve. We are enabling digital-first, omnichannel experiences with investments in differentiated, high touch moments, starting with fundamentals for our members.

New hours: The new hours of availability for live phone and chat customer service across the HAS and BVA services are:
6 a.m. to 11 p.m. CT.

Implementation timeline:

  • HAS: New hours go into effect on March 19, 2026
  • BVA: New hours go into effect on April 30, 2026

Recommended action: If any of your clients use these products, you are welcome to speak to them about this update.

If you have any questions, please contact your Blue Cross and Blue Shield of Oklahoma Sales Representative.