Help Members Understand How They Can Earn Blue Points
April 15, 2026
Applies to Individual & Family Markets
Quick Overview
With Blue Points℠, eligible members can earn points by completing wellness activities and health-related goals. Members can earn up to $100 in gift cards yearly.
What Is the Blue Points Reward Program?
Blue Points rewards members for taking steps toward healthier habits. By participating in wellness activities through Well onTarget®, members earn points that can be exchanged for gift cards, including:
- Amazon
- Barnes & Noble
- Best Buy
- And many more
How Members Earn Blue Points
Members can start earning points by following these steps:
- Log into their online member portal.
- Select the My Health tab.
- Click Well onTarget.
- Review available wellness activities.
- Complete goals to earn points.
Each completed activity brings members closer to earning up to $100 in rewards.
Why Start Now
With more than 8 months left in the year to earn points, now is a great time for members to get started. Encourage your clients to log in today, explore their wellness options and start earning Blue Points.
| Activity | Description |
| Paperless Communication | Members can change the way they receive key documents by choosing paperless communications. By going paperless, members will have 24/7 access to all health plan documents, like Explanation of Benefits, through the portal and will be able to earn Blue Points once per year. |
| Auto Bill Pay Premium Enrollment | Sign up for Auto Bill Pay Premium and never worry about missing a monthly premium payment. Auto Bill Pay saves members time and stress while protecting their valuable coverage. They will earn points once they have been enrolled in Auto Bill Pay for a period of four months. Note: Points for Auto Bill Pay Premium may take longer than four months to credit, depending on the enrollment date. In some cases, they may post the following month. |
| Connecting a Device or Mobile App | When members connect a fitness device or mobile app in the “Manage Devices and Apps” section, they will get points. |
| Track Progress via Device or Mobile App | Members can earn points for using a fitness device or mobile app to track their steps. |
| Track Progress | When members are working on lifestyle changes, it can be rewarding to view their progress. Tracking their efforts can help them stay on track with their wellness goals and earn more points. |
| Progress Check-In | Members can earn points by completing a progress check-in. Progress check-ins are available for completion any time. Members can receive points up to a monthly limit. |
| Program Completion | Complete all of the lessons in any one of the self-management programs and members will receive points quarterly up to the maximum limit. Members can complete one of many self-management programs and earn points quarterly. |
| Health Assessment | Completing the health assessment will help members know their top wins and identify opportunities for improvement. Members can earn points for completing an assessment twice per year. |
| Fitness Program Enrollment | When members enroll in the Well onTarget Fitness Program, they’ll earn points. |
| Fitness Center Use – Visit 1 | Members will earn points for their first visit each week at a Fitness Program location. |
| Fitness Center Use – Visit 3 | Members will earn points for their third visit each week at a Fitness Program location. |
Blue Points Program Rules are subject to change without prior notice. See the Program Rules on the Well onTarget Member Wellness Portal at wellontarget.com for further information. The Well onTarget member rewards redemption service is provided by an independent third party.
Well onTarget is an informational resource provided to members and is not a substitute for the independent medical judgment of a health care provider. Members are instructed to consult with their health care provider before beginning their journey toward wellness. Participation in the Well onTarget program, including the completion of a Health Assessment, is voluntary and you are not required to participate. Visit wellontarget.com for complete details and terms and conditions. Value-added products and services may be discontinued or changed at any time and may be subject to geographical availability.
Member agrees to comply with all applicable federal, state and local laws, including making all disclosures and paying all taxes with respect to their receipt of any reward.
Blue Cross and Blue Shield of Oklahoma makes no endorsement, representations or warranties regarding third-party vendors and the products and services offered by them.