SMS Outreach: What You Need to Know

Nov. 25, 2025

(Applies to Individual and Family Markets)

Last week, on Nov. 18, a series of SMS text messages began deploying to select agent-sold members who are experiencing rate increases or who may qualify for a buy-down plan. These messages are designed to help clients understand their options.

Each message will include a call to action prompting them to reach out to their agent directly to review their 2026 plan details and to discuss next steps.

We want to make sure you’re prepared for increased outreach during this time.