Blue Cross and Blue Shield of Oklahoma's new major grant program is part of a refreshed community investment strategy focused on the social determinants of health. The new Blue Impact grants and other BCBSOK community investments will more directly target the social and economic factors that play a role in health and wellness.
Blue Impact invests in and partners with nonprofit organizations that offer sustainable, measurable programs to reach Oklahomans in these five areas of focus:
- Economic Opportunity and Stability
- Neighborhood and Built Environment
- Locally Defined Health Solutions
- Optimal Health Outcomes
The Blue Impact grant program replaces BCBSOK’s Healthy Kids, Healthy Families® grants and better reflects BCBSOK’s refined focus on supporting the health of more Oklahomans.